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Relationships between desired attributes, consequences and purchase frequency
Min, Soonhong
;
Overby, Jeffrey W.
;
Im, Kun Shin
- In:
The journal of consumer marketing
29
(
2012
)
6
,
pp. 423-435
Persistent link: https://www.econbiz.de/10009681521
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How to "Nudge" your consumers toward sustainable fashion consumption : an fMRI inbvestigation
Lee, Eun-Ju
;
Choi, Hanah
;
Han, Jinghe
;
Kim, Dong-hyun
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 642-651
Persistent link: https://www.econbiz.de/10012288078
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