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The behavioral responses to perceived scarcity : the case of fast fashion
Gupta, Shipra; Gentry, James W. - In: The international review of retail, distribution and … 26 (2016) 3, pp. 260-271
Persistent link: https://www.econbiz.de/10011543285
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Construction of gender roles in perceived scarce environments : maintaining masculinity when shopping for fast fashion apparel
Gupta, Shipra; Gentry, James W.; Nelson, Michelle R. - In: Journal of consumer behaviour : an international … 15 (2016) 3, pp. 251-260
Persistent link: https://www.econbiz.de/10011508811
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The role of style versus fashion orientation on sustainable apparel consumption
Gupta, Shipra; Gwozdz, Wencke; Gentry, James W. - In: Journal of macromarketing 39 (2019) 2, pp. 188-207
Persistent link: https://www.econbiz.de/10012009295