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Impact of Acculturation to Western Culture (AWC) on Western Fashion Luxury Consumption Among Gen-Y Consumers in the Asia-Pacific Region
Das, Manish - 2020
Gen-Y consumers in the Asia-Pacific region are an attractive market for Western fashion luxury. This study investigates how Gen-Y consumers' acculturation to Western culture (AWC) tendency drives their intention to purchase Western fashion luxury. It further examines the moderating role of...
Persistent link: https://www.econbiz.de/10012829914
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Impact of acculturation to western culture (AWC) on western fashion luxury consumption among Gen-Y consumers in the Asia-Pacific region
Das, Manish; Jebarajakirthy, Charles - In: Journal of retailing and consumer services 56 (2020), pp. 1-17
Persistent link: https://www.econbiz.de/10012389998
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Deciphering in-store-online switching in multi-channel retailing context : role of affective commitment to purchase situation
Jebarajakirthy, Charles; Das, Manish; Shah, Dhara; … - In: Journal of retailing and consumer services 63 (2021), pp. 1-14
Persistent link: https://www.econbiz.de/10012666007
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How consumption values and perceived brand authenticity inspire fashion masstige purchase? : an investigation
Das, Manish; Jebarajakirthy, Charles; Sivapalan, Achchuthan - In: Journal of retailing and consumer services 68 (2022), pp. 1-14
Persistent link: https://www.econbiz.de/10013366325