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Executive decision-making in fashion retail : a phenomenological exploration of resources and strategies
Testa, Danielle Sponder; Karpova, Elena - In: Journal of fashion marketing and management 26 (2022) 4, pp. 700-716
Persistent link: https://www.econbiz.de/10013384585
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The role of interactivity from Instagram advertisements in shaping young female fashion consumers' perceived value and behavioral intentions
Kim, Kyuree; Chung, Te-Lin Doreen; Fiore, Ann Marie - In: Journal of retailing and consumer services 70 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014239877
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Factors affecting social media usage by market mavens for fashion-related information provision
Lee, Angie; Fiore, Ann Marie - In: Journal of fashion marketing and management 28 (2024) 2, pp. 254-272
Persistent link: https://www.econbiz.de/10014495521
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Factors influencing international fashion retailers' entry mode choice
Lu, Yao; Karpova, Elena; Fiore, Ann Marie - In: Journal of fashion marketing and management 15 (2011) 1, pp. 58-75
Persistent link: https://www.econbiz.de/10008990987
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Validation of a fashion brand image scale capturing cognitive, sensory, and affective associations : testing its role in an extended brand equity model
Cho, Eunjoo; Fiore, Ann Marie; Russell, Daniel W. - In: Psychology & marketing 32 (2015) 1, pp. 28-48
Persistent link: https://www.econbiz.de/10011287648