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The effects of a Disney masstige brand collaboration on perceptions of brand luxury : vertical versus horizontal product line extension strategies
Lee, Jung Eun; Cho, Jung Rim - In: The journal of product & brand management 32 (2023) 1, pp. 138-156
Persistent link: https://www.econbiz.de/10013552943
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Visual communication of luxury fashion brands on social media : effects of visual complexity and brand familiarity
Lee, Jung Eun; Hur, Songyee; Watkins, Brandi - In: The journal of brand management : an international journal 25 (2018) 5, pp. 449-462
Persistent link: https://www.econbiz.de/10011919444
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What makes consumers purchase apparel products through social shopping services that social media fashion influencers have worn?
Shin, Eonyou; Lee, Jung Eun - In: Journal of business research : JBR 132 (2021), pp. 416-428
Persistent link: https://www.econbiz.de/10012581696