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Exploring behavioural branding...
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Luxury fashion consumption : a review, synthesis and research agenda
Aleem, Aihoor
;
Loureiro, Sandra Maria Correia
;
Bilro, …
- In:
Spanish journal of marketing
28
(
2024
)
2
,
pp. 144-164
Persistent link: https://www.econbiz.de/10015190187
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2
Luxury fashion brand coolness : niche versus mass cool
Loureiro, Sandra Maria Correia
;
Aleem, Aihoor
; …
- In:
Spanish journal of marketing
28
(
2024
)
2
,
pp. 165-186
Persistent link: https://www.econbiz.de/10015190189
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3
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
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4
A passion for fashion : the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
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5
The effect of benign and malicious envies on desire to buy luxury fashion items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
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6
Enhancing brand coolness through perceived luxury values : insight from luxury fashion brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
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7
How fashion brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
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8
Customers' online interaction experiences with fashion brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
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9
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
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10
High-end fashion as a social phenomenon : exploring the perceptions of designers and consumers
Pedro, Yael
;
Friedmann, Enav
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
79
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10015101901
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