Purpose – The purpose of this paper is to study the motivations of an agent in a service industry to honestly represent the quality of a service provider. Design/methodology/approach – The paper develops a theoretical modeling and derives implications from it, which are then tested using...

The use of modeling and statistics for the design and development of pricing strategy is prevalent in academia as well as the industry. One of the more commonly used tools by researchers and managers alike for the estimation of linear demand models is the ordinary least squares (OLS) regression....