Commoditization refers to the phenomenon where prices are declining so rapidly that market competitors are unable to earn a reasonable profit even though the market is expanding and there is strong demand. This sort of commoditization can be observed in many digital device industries, but in...

In the digital device industry, reports are appearing of the difficulty to capture profits under conditions of rapidly declining prices. Commoditization refers to the phenomenon where prices are declining so rapidly that market competitors are unable to earn a reasonable profit even though the...