This study contains a repetition of the data analysis part of a research conducted on building the trust of generation Y customers in B2C websites. In this base study, since the samples size was a limitation of the study, analyses were conducted again by using CB-SEM and PLS-SEM methods...

The Two-Stage Least Squares (2-SLS) is a well known econometric technique used to estimate the parameters of a multi-equation (or simultaneous equations) econometric model when errors across the equations are not correlated and the equation(s) concerned is (are) over-identified or exactly...