informed marketing choices in today's digital era. This study proposes a new decision-making framework for precision marketing …, based on a real case study from a Moroccan insurance company that aims to solve a practical problem. The proposed decision …'s performance. The aim of the proposed precision decision-making system is to assist managers in discerning the distinctive …

. Furthermore, intuition bias was also identified as a positive factor in the investment decision-making process, enabling managers …