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Motivation
Consumer behaviour
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Sports
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Sports marketing
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Values
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Lee, Donghun
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International journal of sport management and marketing : IJSMM
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International journal of sports marketing & sponsorship
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ECONIS (ZBW)
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Differences in motives and points of attachment by season ticket status : a case study of ACHA
Lee, Donghun
;
Trail, Galen T.
;
Anderson, Dean F.
- In:
International journal of sport management and marketing …
5
(
2009
)
1/2
,
pp. 132-150
Persistent link: https://www.econbiz.de/10003816843
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2
Are single-item needs' and values' measures a good alternative to multi-item measures for sport marketers?
Trail, Galen
;
Lee, Donghun
;
Triantafyllidis, Stavros
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 168-185
Persistent link: https://www.econbiz.de/10014232465
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