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Purpose To extend research into sport consumer behaviors related to online sports betting, this study is designed to identify and examine the relationship between online sports betting motivations and online sports betting intentions. By applying a push-pull framework from online sport...
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Purpose – The purpose of this paper is to modify and extend the Sport Video Game Motivation Scale (SVGMS). Design/methodology/approach – The original scale included seven factors (Competition, Diversion, Enjoyment, Fantasy, Interest with Sport, Social Interaction, and Sport Knowledge...
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