In this study, we explore the dueling roles of individual goals and firm goals on the acceptance of disruptive technologies at the employee level. Disruptive technologies are unique in that they require the user to drastically change the manner in which they use this type of technology. As this...

Purpose – Brand fan pages on social networks have become very popular online services. However, empirical research on fan pages is still in its infancy. Therefore, the purpose of this study is to investigate the effect of fan pages on the customer‐brand relationship and what motivates users...