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~subject:"Motivation"
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Motivation
Consumer behaviour
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Ethnic group
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Cultural identity
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Brand image
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Kulturelle Identität
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Markenimage
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Persönlichkeitspsychologie
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Cross-cultural marketing
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Einzelhandelspreis
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Ethnicity
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Interkulturelles Marketing
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Retail price
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USA
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United States
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Welt
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Werbewirkung
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Austauschtheorie
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Brand loyalty
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Brand management
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Brand personality
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Cognition
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Consultancy services
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Consumer attitudes
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Craving
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Cultural diversity
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Customer satisfaction
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Customer service
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Desire
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Dienstleistungsqualität
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Aguirre-Rodriguez, Alexandra
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Alvarez, Cecilia M. O.
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Luna, David
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Montoya, Detra
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Torres, Patricia
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Journal of consumer marketing
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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ECONIS (ZBW)
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The roles of trait prudence and desire in consumer self-control for temptations
Aguirre-Rodriguez, Alexandra
;
Torres, Patricia
- In:
Journal of consumer marketing
40
(
2023
)
3
,
pp. 380-391
Persistent link: https://www.econbiz.de/10014275994
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2
Ethnic identity-based motivation : a model emergent from US Hispanic consumers
Aguirre-Rodriguez, Alexandra
;
Luna, David
;
Alvarez, …
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
2
,
pp. 303-327
Persistent link: https://www.econbiz.de/10014289839
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