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Drink coca-cola, eat popcorn, and choose powerade : testing the limits of subliminal persuasion

Smarandescu, Laura; Shimp, Terence A. - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 715-726

Persistent link: https://www.econbiz.de/10011399274

Colours in advertising and affective responses : the moderating role of gender and optimum stimulation level

Balamoorthy, S.; Pandey, Mrinalini - In: International journal of applied management science 11 (2019) 3, pp. 255-276

Persistent link: https://www.econbiz.de/10012110840

The influence of ad-evoked feelings on brand evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials

Pham, Michel T.; Geuens, Maggie; Pelsmacker, Patrick de - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 383-394

Persistent link: https://www.econbiz.de/10010223386

Just do it! : why committed consumers react negatively to assertive ads

Zemack-Rugar, Yael; Moore, Sarah G.; Fitzsimons, Gavan J. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 3, pp. 287-301

Persistent link: https://www.econbiz.de/10011739795

Winning versus not losing : exploring the effects of in-game advertising outcome on its effectiveness

Ghosh, Tathagata - In: Journal of interactive marketing : a quarterly … 36 (2016), pp. 134-147

Persistent link: https://www.econbiz.de/10011616023

Does destination advertisement affect travel motivation, emotion regulation, and visit intention formation?

Tan, Wee Kheng; Fan, Chia-Hua - In: Service business 17 (2023) 2, pp. 579-606

Persistent link: https://www.econbiz.de/10014333838

Motivations to use social media : effects on the perceived informativeness, entertainment, and intrusiveness of paid mobile advertising

Noguti, Valeria; Waller, David - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 15/16, pp. 1527-1555

Persistent link: https://www.econbiz.de/10012395566

Unintended effects of incentivizing consumers to recommend a favorite brand

Anghelcev, George - In: Journal of marketing communications 21 (2015) 3, pp. 210-223

Persistent link: https://www.econbiz.de/10011376491

Motivation research in advertising and marketing

Smith, George Horsley - 1954

Persistent link: https://www.econbiz.de/10000674520

Role of Motivating Wants in a Hierarchical Network Model for Advertising

Chandukala, Sandeep R.; Unnava, H. Rao; Allenby, Greg M. - 2014

The impact of advertising on the association between consumer needs, attributes and brands is investigated using a … hierarchical memory structure linking motivating wants with attributes and brands, and show that advertising effectiveness … increases when the advertising message taps into an individual's pre-existing motivating wants. Understanding the cognitive …

Persistent link: https://www.econbiz.de/10014026506