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~subject:"Motivation"
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Antecedents of travellers' electronic word-of-mouth communication
Liang, Silvia Wan-Ju
;
Ekinci, Yuksel
;
Occhiocupo, Nicoletta
- In:
Journal of marketing management : MM
29
(
2013
)
5/6
,
pp. 584-606
Persistent link: https://www.econbiz.de/10009776469
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Motives and resources for value co-creation in a multi-stakeholder ecosystem : a managerial perspective
Pera, Rebecca
;
Occhiocupo, Nicoletta
;
Clarke, Jackie
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4033-4041
Persistent link: https://www.econbiz.de/10011553883
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