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How to engage customers in co-creation : customers' motivations for collaborative innovation
Fernandes, Teresa; Remelhe, Pedro - In: Journal of strategic marketing 24 (2016) 3/4, pp. 311-326
Persistent link: https://www.econbiz.de/10011592005
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Social media and sports : driving fan engagement with football clubs on Facebook
Vale, Leonor; Fernandes, Teresa - In: Journal of strategic marketing 26 (2018) 1, pp. 37-55
Persistent link: https://www.econbiz.de/10011860421
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Towards a better understanding of volunteer engagement : self-determined motivations, self-expression needs and co-creation outcomes
Fernandes, Teresa; Matos, Manuel Aires de - In: Journal of service theory and practice 33 (2023) 7, pp. 1-27
Persistent link: https://www.econbiz.de/10014448152