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An empirical study of factors determining wearable fitness tracker continuance among actual users
Jain, Kokil; Sharma, Isha; Singh, Gurinder - In: International journal of technology marketing : IJTMkt 13 (2018) 1, pp. 83-109
Persistent link: https://www.econbiz.de/10012056250
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Motives of the self and brand hate
Sharma, Isha; Jain, Kokil; Behl, Abhishek - In: Journal of consumer marketing 39 (2022) 7, pp. 708-725
Persistent link: https://www.econbiz.de/10013535924
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Empirical investigation of participation on crowdsourcing platforms : a gamified approach
Behl, Abhishek; Sheorey, Pratima; Chavan, Meena; Jain, Kokil - In: Journal of global information management 29 (2021) 6, pp. 1-27
Persistent link: https://www.econbiz.de/10012614503