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How reaching numerical roundness on subgoals affects the completion of superordinate goals
Ozcan, Timucin; Hair, Michael; Gunasti, Kunter - In: Journal of business research : JBR 177 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014550955
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Motivational compatibility and the role of anticipated feelings in positively valenced persuasive message framing
Yi, Sunghwan; Baumgartner, Hans - In: Psychology & marketing 25 (2008) 11, pp. 1007-1026
Persistent link: https://www.econbiz.de/10003774623
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Goal-directed consumer behavior : motivation, volition, and affect
Baumgartner, Hans; Pieters, Rik - In: Handbook of consumer psychology, (pp. 367-392). 2008
Persistent link: https://www.econbiz.de/10003716210