The world that we currently live in is passionate about speed. From internet lines that can download terabytes of data/second to spacecraft that can traverse miles into space, mankind's thirst for speed is never ending. When it comes to traveling from one space to the other, this phenomenon is...

The psychological needs of consumers trigger their brand selection in the evaluation phase of the consumer buying cycle. Aaker developed the brand personality scale which consisted of five generic dimensions. The objective of this research was to profile potential ‘first time’ car buyers...