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Omni-channel retailing : propositions, examples and solutions
Yrjölä, Mika; Spence, Mark T.; Saarijärvi, Hannu - In: The international review of retail, distribution and … 28 (2018) 3, pp. 259-276
Persistent link: https://www.econbiz.de/10011885383
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Creating information-based customer value with service systems in retailing
Rintamäki, Timo; Mitronen, Lasse - In: Service systems science, (pp. 145-162). 2016
Persistent link: https://www.econbiz.de/10011578972
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From the store to omnichannel retail : looking back over three decades of research
Hänninen, Mikko; Kwan, Stephen K.; Mitronen, Lasse - In: The international review of retail, distribution and … 31 (2021) 1, pp. 1-35
Persistent link: https://www.econbiz.de/10012425331
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Challenging the "integration imperative" : a customer perspective on omnichannel journeys
Gasparin, Isadora; Panina, Ekaterina; Becker, Larissa; … - In: Journal of retailing and consumer services 64 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10013209585
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Personalization and hedonic motivation in creating customer experiences and loyalty in omnichannel retail
Tyrväinen, Olli; Karjaluoto, Heikki; Saarijärvi, Hannu - In: Journal of retailing and consumer services 57 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012305392