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~subject:"Multichannel strategy"
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Multichannel strategy
Consumer behaviour
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Einzelhandel
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Retail trade
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Online retailing
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Online-Handel
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Vertriebsweg
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Multikanalvertrieb
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Markenführung
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Offline loyalty
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Spain
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Textile distribution
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Textilhandel
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Brand
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Customer retention
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International market entry
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Internationaler Markteintritt
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Kundenbindung
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Kundenzufriedenheit
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Markenartikel
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Frasquet Deltoro, Marta
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Ieva, Marco
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Mollá Descals, Alejandro
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Miquel-Romero, Maria-Jose
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Journal of retailing and consumer services
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International journal of retail & distribution management
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ECONIS (ZBW)
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Understanding complaint channel usage in multichannel retailing
Frasquet Deltoro, Marta
;
Ieva, Marco
;
Ziliani, Cristina
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 94-103
Persistent link: https://www.econbiz.de/10011995526
Saved in:
2
Do channel integration efforts pay-off in terms of online and offline customer loyalty?
Frasquet Deltoro, Marta
;
Miquel, Maria-José
- In:
International journal of retail & distribution management
45
(
2017
)
7/8
,
pp. 859-873
Persistent link: https://www.econbiz.de/10011775727
Saved in:
3
Omnichannel retailer brand experience : conceptualisation and proposal of a comprehensive scale
Frasquet Deltoro, Marta
;
Mollá Descals, Alejandro
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 388-401
Persistent link: https://www.econbiz.de/10012550324
Saved in:
4
The role of the store in managing postpurchase complaints for omnichannel shoppers
Miquel-Romero, Maria-Jose
;
Frasquet Deltoro, Marta
; …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 288-296
Persistent link: https://www.econbiz.de/10012238069
Saved in:
5
Driving customer inspiration to foster loyalty : a study on showroomers
Frasquet Deltoro, Marta
;
Ieva, Marco
- In:
Journal of consumer marketing
41
(
2024
)
5
,
pp. 583-595
Persistent link: https://www.econbiz.de/10015078761
Saved in:
6
Customer inspiration in retailing : the role of perceived novelty and customer loyalty across offline and online channels
Frasquet Deltoro, Marta
;
Ieva, Marco
;
Mollá Descals, …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014460825
Saved in:
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