Narrow search
Showing 1 - 3 of 3
Cover Image
Cultural pluralism : uncovering consumption patterns in a multicultural environment
Demangeot, Catherine; Sankaran, Kizhekepat - In: Journal of marketing management : MM 28 (2012) 7/8, pp. 760-783
Persistent link: https://www.econbiz.de/10009577012
Cover Image
Branding beyond prejudice : navigating multicultural marketplaces for consumer well-being
Kipnis, Eva; Broderick, Amanda J.; Demangeot, Catherine; … - In: Journal of business research : JBR 66 (2013) 8, pp. 1186-1194
Persistent link: https://www.econbiz.de/10009756089
Cover Image
Consumer multiculturation : consequences of multicultural identification for brand knowledge
Kipnis, Eva; Broderick, Amanda J.; Demangeot, Catherine - In: Brands : interdisciplinary perspectives, (pp. 215-241). 2015
Persistent link: https://www.econbiz.de/10010478959