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Branding beyond prejudice : navigating multicultural marketplaces for consumer well-being
Kipnis, Eva; Broderick, Amanda J.; Demangeot, Catherine; … - In: Journal of business research : JBR 66 (2013) 8, pp. 1186-1194
Persistent link: https://www.econbiz.de/10009756089
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Consumer multiculturation : consequences of multicultural identification for brand knowledge
Kipnis, Eva; Broderick, Amanda J.; Demangeot, Catherine - In: Brands : interdisciplinary perspectives, (pp. 215-241). 2015
Persistent link: https://www.econbiz.de/10010478959
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Cultural pluralism : uncovering consumption patterns in a multicultural environment
Demangeot, Catherine; Sankaran, Kizhekepat - In: Journal of marketing management : MM 28 (2012) 7/8, pp. 760-783
Persistent link: https://www.econbiz.de/10009577012
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Multicultural marketplaces : new territory for international marketing and consumer research
Demangoet, Catherine; Broderick, Amanda J.; Craig, C. S. - In: International marketing review 32 (2015) 2, pp. 118-140
Persistent link: https://www.econbiz.de/10011296982