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~subject:"Multikanalvertrieb"
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Multikanalvertrieb
Consumer behaviour
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Doukidis, Georgios I.
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International journal of technology marketing : IJTMkt
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Physical web atmospherics : utilising internet of things to conceptualise store atmosphere in omnichannel retailing
Lazaris, Chris
;
Vrechopoulos, Adam
;
Doukidis, Georgios I.
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
4
,
pp. 389-416
Persistent link: https://www.econbiz.de/10011862048
Saved in:
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Additive omnichannel atmospheric cues : the mediating effects of cognitive and affective responses on purchase intention
Lazaris, Chris
;
Vrechopoulos, Adam
;
Sarantopoulos, …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013209454
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