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~subject:"Multikanalvertrieb"
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Multikanalvertrieb
Beziehungsmarketing
11
Relationship marketing
11
Einzelhandel
10
Retail trade
10
Consumer behaviour
9
Konsumentenverhalten
9
Online retailing
6
Online-Handel
6
Kundenbindungsprogramm
4
Loyalty program
4
Sales promotion
4
Verkaufsförderung
4
Customer retention
3
Distribution channel
3
Food retailing
3
Kundenbindung
3
Lebensmitteleinzelhandel
3
Multichannel strategy
3
Vertriebsweg
3
Advertising effects
2
Cluster analysis
2
Communication
2
Electronic Commerce
2
Electronic intermediaries
2
Italien
2
Italy
2
Kommunikation
2
Loyalty data
2
Loyalty programs
2
Marketing
2
Medium preference
2
Print vs online
2
Promotional flyers
2
Retail
2
Shopper marketing
2
Touchpoints
2
Werbewirkung
2
Absorption
1
Absorptive capacity
1
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English
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Ieva, Marco
3
Ziliani, Cristina
3
Salvietti, Giada
2
Frasquet Deltoro, Marta
1
Ranfagni, Silvia
1
Teller, Christoph
1
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International journal of retail and distribution management
1
Journal of retailing and consumer services
1
The journal of product & brand management
1
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ECONIS (ZBW)
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Driving channel integration perception in omnichannel environments : the role of touchpoints
Salvietti, Giada
;
Ieva, Marco
;
Ziliani, Cristina
- In:
The journal of product & brand management
34
(
2025
)
1
,
pp. 6-20
Persistent link: https://www.econbiz.de/10015173315
Saved in:
2
Understanding complaint channel usage in multichannel retailing
Frasquet Deltoro, Marta
;
Ieva, Marco
;
Ziliani, Cristina
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 94-103
Persistent link: https://www.econbiz.de/10011995526
Saved in:
3
Omnichannel retailing and post-pandemic recovery : building a research agenda
Salvietti, Giada
;
Ziliani, Cristina
;
Teller, Christoph
; …
- In:
International journal of retail and distribution management
50
(
2022
)
8/9
,
pp. 1156-1181
Persistent link: https://www.econbiz.de/10013398158
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