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~subject:"Multikanalvertrieb"
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Multikanalvertrieb
Einzelhandel
11
Retail trade
11
Consumer behaviour
6
Konsumentenverhalten
6
China
5
Distribution channel
3
Multinationales Unternehmen
3
Online retailing
3
Online-Handel
3
Transnational corporation
3
Vertriebsweg
3
Appropriation
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Business model
2
Channel additions
2
Children
2
Cross-channel integration
2
Dynamic capabilities
2
Dynamische Kompetenzen
2
Geschäftsmodell
2
Grounded Theory
2
Grounded theory
2
Innovation
2
International market entry
2
Internationaler Markteintritt
2
Internationalization
2
Kids retailing
2
Marketing management
2
Marketingmanagement
2
Mobile Business
2
Mobile business
2
Mobile commerce
2
Multi-channel retailing
2
Multichannel strategy
2
Re-appropriation
2
Retailing
2
Social dimension
2
Store atmosphere
2
Strategic management
2
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English
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Cao, Lanlan
2
Li, Li
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Exploring omnichannel retailing : common expectations and diverse realities
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
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Implementation of omnichannel strategy in the us retail : evolutionary approach
Cao, Lanlan
- In:
Exploring omnichannel retailing : common expectations …
,
(pp. 47-69)
.
2018
Persistent link: https://www.econbiz.de/10011953922
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2
Determinants of retailers' cross-channel integration : an innovation diffusion perspective on omni-channel retailing
Cao, Lanlan
;
Li, Li
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 1-16
Persistent link: https://www.econbiz.de/10011949460
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