stablishing innovative fulfillment options for online orders has become a key challenge for bricks-and-mortar retailers. A mere focus on store sales is no longer affordable due to the competition by pure online players. Retailers are continuously developing new approaches for online order...

The growing importance of online sales means that traditional bricks-and-mortar retailers need to create new distribution systems to serve customers through multiple channels. Building an effective and efficient omni-channel (OC) distribution system, however, leads to multiple challenges. The...

Omnichannel retailing and digitalization result in considerable challenges for the management and optimization of retail operations. The continued demand of quantitative insights, their practical need, and the growing availability of data motivates an increasing number of scientists and...

Omni-channel retailers systematically connect their sales and communication channels to create a seamless shopping experience. Influencing customers in their channel choices can result in reduced cost to serve customers and increased revenue. To achieve this, comprehensive omni-channel customer...