Narrow search
Showing 1 - 7 of 7
Cover Image
Omnichannel retailer brand experience : conceptualisation and proposal of a comprehensive scale
Frasquet Deltoro, Marta; Mollá Descals, Alejandro; … - In: The journal of brand management : an international journal 28 (2021) 4, pp. 388-401
Persistent link: https://www.econbiz.de/10012550324
Cover Image
The role of the store in managing postpurchase complaints for omnichannel shoppers
Miquel-Romero, Maria-Jose; Frasquet Deltoro, Marta; … - In: Journal of business research : JBR 109 (2020), pp. 288-296
Persistent link: https://www.econbiz.de/10012238069
Cover Image
Customer inspiration in retailing : the role of perceived novelty and customer loyalty across offline and online channels
Frasquet Deltoro, Marta; Ieva, Marco; Mollá Descals, … - In: Journal of retailing and consumer services 76 (2024), pp. 1-9
Persistent link: https://www.econbiz.de/10014460825
Cover Image
Understanding complaint channel usage in multichannel retailing
Frasquet Deltoro, Marta; Ieva, Marco; Ziliani, Cristina - In: Journal of retailing and consumer services 47 (2019), pp. 94-103
Persistent link: https://www.econbiz.de/10011995526
Cover Image
Do channel integration efforts pay-off in terms of online and offline customer loyalty?
Frasquet Deltoro, Marta; Miquel, Maria-José - In: International journal of retail & distribution management 45 (2017) 7/8, pp. 859-873
Persistent link: https://www.econbiz.de/10011775727
Cover Image
The role of artificial intelligence in improving the omnichannel customer experience
Calvo, Ana Valeria; Franco, Ana Dolores; Frasquet … - In: International journal of retail and distribution management 51 (2023) 9/10, pp. 1174-1194
Persistent link: https://www.econbiz.de/10014484076
Cover Image
Driving customer inspiration to foster loyalty : a study on showroomers
Frasquet Deltoro, Marta; Ieva, Marco - In: Journal of consumer marketing 41 (2024) 5, pp. 583-595
Persistent link: https://www.econbiz.de/10015078761