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~subject:"Multimedia"
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Multimedia
Advertising
20
Werbung
20
Advertising effects
16
Werbewirkung
16
Consumer behaviour
10
Konsumentenverhalten
10
Internet marketing
9
Online-Marketing
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Social web
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Markenartikel
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Brand image
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Creativity
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Markenimage
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Printwerbung
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Werbeträger
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Beziehungsmarketing
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Bibliometrics
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Bibliometrie
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Media usage
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Mediennutzung
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Product Placement
3
Product placement
3
Relationship marketing
3
Schätzung
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Fernsehwerbung
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Information dissemination
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Informationsverbreitung
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Interactive media
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Voorveld, Hilde
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Segijn, Claire M.
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Smit, Edith G.
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Vandeberg, Lisa
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Wottrich, Verena M.
2
Eelen, Jiska
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Giessen, Wendalin van de
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Noort, Guda van
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Pennekamp, Sjoerd F.
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Advertising in new formats and media : current research and implications for marketers
1
Challenges in an age of dis-engagement
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
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ECONIS (ZBW)
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Media multitasking and the role of task relevance in background advertising processing
Smit, Edith G.
;
Segijn, Claire M.
;
Giessen, Wendalin van de
- In:
Challenges in an age of dis-engagement
,
(pp. 197-212)
.
2017
Persistent link: https://www.econbiz.de/10011692455
Saved in:
2
The underlying mechanism of multiscreen effects
Segijn, Claire M.
;
Voorveld, Hilde
;
Smit, Edith G.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 391-402
Persistent link: https://www.econbiz.de/10011633839
Saved in:
3
Insight into everyday media use with multiple screens
Segijn, Claire M.
;
Voorveld, Hilde
;
Vandeberg, Lisa
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 779-797
Persistent link: https://www.econbiz.de/10011799724
Saved in:
4
Consumer responses to creative media advertising : a literature review
Eelen, Jiska
;
Rauwers, Fabiënne
;
Wottrich, Verena M.
; …
- In:
Advertising in new formats and media : current research …
,
(pp. 19-46)
.
2016
Persistent link: https://www.econbiz.de/10011473399
Saved in:
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