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Multinationale Firmen stehen zunehmend unter Druck, ihre Geschäfte nach ethischen Grundsätzen zu führen und den Wohlstand in den rohstoffproduzierenden Ländern zu fördern. Viele Unternehmen reagieren darauf, indem sie über ihre sozialen Auswirkungen berichten, wobei einigen von ihnen der...

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A firm- and demand-side perspective on behavioral strategy for value creation : insights from the hearing aid industry

Kirkegaard, Matilde Fogh - 2018 - 1st edition

innovation, this thesis offers novel perspectives on key strategic management issues. We demonstrate how the value of innovation … intersection between behavioral science and strategic management of innovation, these insights take the perspective of both the … manufacturer, the salesperson and the consumer. Hence, this thesis contributes to the strategic management literature on innovation …