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~subject:"Multinationales Unternehmen"
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Multinationales Unternehmen
Consumer behaviour
18
Konsumentenverhalten
18
Marketing
14
Internet marketing
13
Marktforschung
12
Online-Marketing
12
Theorie
12
Theory
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USA
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United States
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Competitive advantage
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Competitive strategy
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Innovation
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Wettbewerbsstrategie
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Wettbewerbsvorteil
8
Marketing management
7
Marketingmanagement
7
Produktgestaltung
7
Agent-based modeling
6
Agentenbasierte Modellierung
6
Firm performance
6
Japan
6
Management
6
Media usage
6
Mediennutzung
6
Telecommunications industry
6
Telekommunikationssektor
6
Unternehmenserfolg
6
Website
6
Beziehungsmarketing
5
Confidence
5
Electronic Commerce
5
Experiment
5
Großbritannien
5
Markenartikel
5
Neues Produkt
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Relationship marketing
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Strategisches Management
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United Kingdom
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Arbeitspapier
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Graue Literatur
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English
5
Author
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Yip, George S.
5
Montgomery, David B.
4
Villalonga, Belen
2
Villalonga, Belén
2
Montgomery, David Bruce
1
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Research paper series / Stanford Graduate School of Business
2
Report / Marketing Science Institute
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Research paper series / Graduate School of Business, Stanford University
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ECONIS (ZBW)
4
USB Cologne (EcoSocSci)
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Demand for the use of global account management
Montgomery, David B.
;
Yip, George S.
;
Villalonga, Belén
-
1999
Persistent link: https://www.econbiz.de/10001455898
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2
Demand for and use of global account management
Montgomery, David B.
-
1998
Persistent link: https://www.econbiz.de/10001350886
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3
The use and performance effect of global account management : an empirical analysis using structural equations modeling
Montgomery, David Bruce
;
Yip, George S.
;
Villalonga, Belen
-
1998
Persistent link: https://www.econbiz.de/10004063664
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4
The challenge of global customer management
Montgomery, David B.
;
Yip, George S.
-
2000
Persistent link: https://www.econbiz.de/10001599698
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5
Explaining supplier behavior on global account management
Montgomery, David B.
(
contributor
); …
-
2002
Persistent link: https://www.econbiz.de/10001737644
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