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~subject:"Multinationales Unternehmen"
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Multinationales Unternehmen
Marktforschung
29
Theorie
12
Theory
12
Verbraucher
11
Marketing
10
Vereinigte Staaten
9
Competitive advantage
8
Markenartikel
8
Market research
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USA
8
Wettbewerbsvorteil
8
Competitive strategy
7
United States
7
Wettbewerbsstrategie
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Firm performance
6
Japan
6
Unternehmenserfolg
6
Absatzpolitik
5
Betriebswirtschaftliche Verfahrensforschung
5
Consumer behaviour
5
Konsumentenverhalten
5
Marktpsychologie
5
Decision
4
Entscheidung
4
KMU
4
Lieferantenmanagement
4
Produktgestaltung
4
SME
4
Supplier relationship management
4
Technologie
4
Transnational corporation
4
Welt
4
World
4
marketing
4
Absatztechnik
3
Absolventen
3
Arbeitsuche
3
B-to-B-Marketing
3
Brand
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English
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Yip, George S.
5
Montgomery, David B.
4
Villalonga, Belen
2
Villalonga, Belén
2
Montgomery, David Bruce
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Research paper series / Stanford Graduate School of Business
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Report / Marketing Science Institute
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Research paper series / Graduate School of Business, Stanford University
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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Demand for the use of global account management
Montgomery, David B.
;
Yip, George S.
;
Villalonga, Belén
-
1999
Persistent link: https://www.econbiz.de/10001455898
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2
Demand for and use of global account management
Montgomery, David B.
-
1998
Persistent link: https://www.econbiz.de/10001350886
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3
The use and performance effect of global account management : an empirical analysis using structural equations modeling
Montgomery, David Bruce
;
Yip, George S.
;
Villalonga, Belen
-
1998
Persistent link: https://www.econbiz.de/10004063664
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4
The challenge of global customer management
Montgomery, David B.
;
Yip, George S.
-
2000
Persistent link: https://www.econbiz.de/10001599698
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5
Explaining supplier behavior on global account management
Montgomery, David B.
(
contributor
); …
-
2002
Persistent link: https://www.econbiz.de/10001737644
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