In an increasingly competitive global market, firms try to conquer a special place in customers’ minds and – when possible – in their hearts and spirits in order to succeed. Hence, through a competitive strategy based on differentiation, companies tend to focus their efforts in creating...

Countries attract foreign investors, “entrants”, to invest and venture by employing policy programmes and marketing strategies. Country attractiveness for foreign investors relates to international competitiveness. Instruments building a formal status, such as golden visas and citizenship,...