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~subject:"Multinationales Unternehmen"
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Multinationales Unternehmen
Consumer behaviour
23
Brand image
22
Brand management
22
Konsumentenverhalten
22
Markenführung
22
Markenimage
20
Brand
17
China
17
Beziehungsmarketing
16
Markenartikel
16
Relationship marketing
16
Brand loyalty
8
Automotive industry
7
India
7
Kfz-Industrie
7
Markentreue
7
Bibliometrics
6
Bibliometrie
6
Music industry
6
Musikwirtschaft
6
Auslandsinvestition
5
Brand love
5
Brand relationships
5
Emotion
5
Foreign investment
5
Transnational corporation
5
Brand hate
4
Corporate reputation
4
Corporate social responsibility
4
Globalisierung
4
Globalization
4
Indien
4
International marketing
4
Public relations
4
Öffentlichkeitsarbeit
4
Barter economy
3
Brand relationship
3
Brand retaliation
3
Comparison
3
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English
5
Author
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Fetscherin, Marc
5
Alon, Ilan
2
Lattemann, Christoph
2
Li, Shaomin
2
Pillania, Rajesh K.
1
Sardy, Marc
1
Schneider, Anna-Maria
1
Yeh, Kuang
1
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Corporate governance : an international review
1
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
1
Globalization of Chinese enterprises
1
Management international review : mir ; journal of international business
1
Multinational business review
1
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ECONIS (ZBW)
5
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1
The internationalisation of China's geely automobile : the role and importance of international investments and competitiveness
Fetscherin, Marc
- In:
Fallstudien zum Internationalen Management : Grundlagen …
,
(pp. 307-325)
.
2011
Persistent link: https://www.econbiz.de/10009304630
Saved in:
2
Corporate social responsibility in emerging markets : the importance of the governance environment
Li, Shaomin
;
Fetscherin, Marc
;
Alon, Ilan
;
Lattemann, …
- In:
Management international review : mir ; journal of …
50
(
2010
)
5
,
pp. 635-654
Persistent link: https://www.econbiz.de/10008664287
Saved in:
3
The state of research on multinationals and emerging markets
Pillania, Rajesh K.
;
Fetscherin, Marc
- In:
Multinational business review
17
(
2009
)
2
,
pp. 1-11
Persistent link: https://www.econbiz.de/10003932700
Saved in:
4
CSR communication intensity in Chinese and Indian multinational companies
Lattemann, Christoph
;
Fetscherin, Marc
;
Alon, Ilan
;
Li, …
- In:
Corporate governance : an international review
17
(
2009
)
4
,
pp. 426-442
Persistent link: https://www.econbiz.de/10003883413
Saved in:
5
China shifts into gear in the global auto market
Fetscherin, Marc
;
Sardy, Marc
- In:
Globalization of Chinese enterprises
,
(pp. 181-193)
.
2008
Persistent link: https://www.econbiz.de/10003609525
Saved in:
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