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The importance of cultural adaptation for the trust development within business relationships
Weck, Marina; Ivanova-Gongne, Maria - In: The journal of business & industrial marketing 28 (2013) 3, pp. 210-220
Persistent link: https://www.econbiz.de/10009743357
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Drivers of bricolage behaviour in internationalising SMEs : the role of sensemaking and institutions
Vuorio, Anna; Ivanova-Gongne, Maria; Torkkeli, Lasse - In: European journal of international management : EJIM 25 (2025) 3/4, pp. 543-566
Persistent link: https://www.econbiz.de/10015375828
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Language diversity : multi-ethnic migrant and diaspora resources for international business and entrepreneurship
Elo, Maria; Kothari, Tanvi; Ivanova-Gongne, Maria - In: Diversity in action : managing diverse talent in a …, (pp. 123-150). 2022
Persistent link: https://www.econbiz.de/10014245757
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Cultural sensemaking of corporate social responsibility : a dyadic view of Russian-Finnish business relationships
Ivanova-Gongne, Maria; Torkkeli, Lasse; Hannibal, Martin; … - In: Industrial marketing management : the international … 101 (2022), pp. 153-164
Persistent link: https://www.econbiz.de/10013197748