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Global sourcing strategy : R&D, manufacturing, and marketing interfaces

Kotabe, Masaaki - 1992

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Corporate product policy and innovative behavior of European and Japanese multinationals: an empirical investigation

Kotabe, Masaaki - 2006

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Global sourcing strategy : R&D, manufacturing, and marketing interfaces

Kotabe, Masaaki - 1992

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Emerging issues in international business research

Kotabe, Masaaki (contributor) - 2002

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Global sourcing strategies by European and Japanese multinational firms : an empirical study

Kotabe, Masaaki - 1987

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Trends in international business : critical perspectives

Czinkota, Michael R. (contributor); … - 1998

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Global sourcing strategies of US subsidiaries of foreign multinationals

Murray, Janet Y. - In: Management international review : mir ; journal of … 35 (1995) 4, pp. 307-324

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Emerging issues in international business research

Kotabe, Masaaki (ed.); Aulakh, Preet S. (contributor) - 2002

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Multinationality and firm performance: the moderating role of R&D and marketing capabilities

Kotabe, Masaaki; Srinivasan, Srini S.; Aulakh, Preet S. - In: Journal of international business studies : JIBS ; an … 33 (2002) 1, pp. 79-97

Researchers in international business have long been interested in understanding the relationship between the multinationality of a firm and its market performance. This article contributes to this research stream by incorporating firm heterogeneity in examining the multinationality-performance...

Persistent link: https://www.econbiz.de/10001679180

Entering the Japanese market : a reassessment of foreign firms' entry and distribution strategies

Czinkota, Michael R.; Kotabe, Masaaki - In: Best practices in international marketing, (pp. 216-227). 2002

Persistent link: https://www.econbiz.de/10001680899