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~subject:"Multinationales Unternehmen"
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Meta-analysis of cultural diff...
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Multinationales Unternehmen
Consumer behaviour
27
Konsumentenverhalten
24
Internationales Marketing
20
International marketing
19
Brand management
14
Markenführung
14
Brand
13
Designation of origin
13
Herkunftsbezeichnung
13
Markenartikel
13
Transnational corporation
13
Brand image
12
Markenimage
12
USA
11
United States
11
Advertising effects
8
Werbewirkung
8
Country of origin
7
Cultural identity
7
Globalisierung
7
Globalization
7
Kulturelle Identität
7
Advertising
6
New product development
6
Werbung
6
China
5
Creativity
5
Cross-cultural management
5
Culture
5
Innovation
5
International market entry
5
Internationaler Markteintritt
5
Kreativität
5
Personality psychology
5
Persönlichkeitspsychologie
5
Produktentwicklung
5
Auslandsinvestition
4
Cognition
4
Customer integration
4
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English
13
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Baack, Daniel W.
6
Amine, Lyn S.
5
Magnusson, Peter
4
Parente, Ronaldo Couto
2
Zdravkovic, Srdan
2
Almeida, Victor
1
Alvarado-Vargas, Marcelo J.
1
Bacon, Donald R.
1
Boggs, David J.
1
Bott, Jennifer P.
1
Dow, Douglas
1
Geleilate, José Mauricio Galli
1
Khan, Golam Mostafa
1
Parente, Ronaldo
1
Schuster, Anja
1
Singh, Nitish
1
Staub, Karin M.
1
Taras, Vas
1
Westjohn, Stanford A.
1
Wilson, Rick T.
1
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Journal of business research : JBR
2
A new generation in international strategic management
1
International business review : the official journal of the European International Business Academy
1
International journal of commerce and management
1
International journal of emerging markets
1
International marketing ; Vol. VI
1
International marketing review
1
Journal of Islamic marketing : JIMA
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international management
1
Journal of international marketing
1
Management international review : mir ; journal of international business
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ECONIS (ZBW)
13
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1
Meta-analysis of cultural differences: another slice at the apple
Magnusson, Peter
;
Baack, Daniel W.
;
Zdravkovic, Srdan
; …
- In:
International business review : the official journal of …
17
(
2008
)
5
,
pp. 520-532
Persistent link: https://www.econbiz.de/10003771633
Saved in:
2
An examination of the interplay between corporate social responsibility, the brand's home country, and consumer global identification
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
32
(
2015
)
6
,
pp. 663-685
Persistent link: https://www.econbiz.de/10011517593
Saved in:
3
Multinational corporations in Eastern Europe : welcome trade partners or unwelcome change agents?
Amine, Lyn S.
- In:
Journal of business research : JBR
14
(
1986
)
1
,
pp. 107-176
Persistent link: https://www.econbiz.de/10001263869
Saved in:
4
The need for moral champions in global marketing
Amine, Lyn S.
-
2006
Persistent link: https://www.econbiz.de/10003411059
Saved in:
5
Multinational corporations in Eastern Europe: welcome trade partners or unwelcome change agents?
Amine, Lyn S.
- In:
Journal of business research : JBR
14
(
1986
)
2
,
pp. 133-145
Persistent link: https://www.econbiz.de/10003501624
Saved in:
6
Are multinationals localizing their web sites? : the link between managerial attitudes and MNE web content
Singh, Nitish
;
Baack, Daniel W.
;
Bott, Jennifer P.
- In:
International journal of commerce and management
20
(
2010
)
3
,
pp. 258-267
Persistent link: https://www.econbiz.de/10008688973
Saved in:
7
Attracting foreign direct investment : applying dunning's location advantages framework to FDI advertising
Wilson, Rick T.
;
Baack, Daniel W.
- In:
Journal of international marketing
20
(
2012
)
2
,
pp. 96-115
Persistent link: https://www.econbiz.de/10009564449
Saved in:
8
Psychic distance and directional equivalence : a theoretical framework
Parente, Ronaldo
;
Baack, Daniel W.
;
Almeida, Victor
- In:
A new generation in international strategic management
,
(pp. 308-325)
.
2007
Persistent link: https://www.econbiz.de/10003607875
Saved in:
9
The difficulties in using a cost leadership strategy in emerging markets
Baack, Daniel W.
;
Boggs, David J.
- In:
International journal of emerging markets
3
(
2008
)
2
,
pp. 125-139
Persistent link: https://www.econbiz.de/10003743805
Saved in:
10
Confirmation bias in individual-level perceptions of psychic distance : an experimental investigation
Baack, Daniel W.
;
Dow, Douglas
;
Parente, Ronaldo Couto
; …
- In:
Journal of international business studies : JIBS ; an …
46
(
2015
)
8
,
pp. 938-959
Persistent link: https://www.econbiz.de/10011398736
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