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~subject:"Multinationales Unternehmen"
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Subject
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Multinationales Unternehmen
Consumer behaviour
37
Konsumentenverhalten
32
USA
15
United States
15
Customer satisfaction
11
China
10
Marketing management
10
Marketingmanagement
10
Transnational corporation
10
Advertising effects
9
Brand
9
Brand image
9
Brand management
9
Cultural identity
9
Kulturelle Identität
9
Kundenzufriedenheit
9
Markenartikel
9
Markenführung
9
Werbewirkung
9
Beziehungsmarketing
8
Markenimage
8
Mexico
8
Relationship marketing
8
Advertising
7
Comparison
7
International marketing
7
Internationales Marketing
7
Internet marketing
7
Mexiko
7
Online-Marketing
7
Vergleich
7
Computerspiel
6
Cross-cultural management
6
Globalization
6
Interkulturelles Management
6
Lieferantenmanagement
6
Supplier relationship management
6
Video game
6
Welt
6
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Book / Working Paper
6
Article
4
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Lehrbuch
6
Textbook
6
Glossar enthalten
5
Glossary included
5
Article in journal
4
Aufsatz in Zeitschrift
4
Language
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English
10
Author
All
Minor, Michael
7
Ball, Donald A.
6
Geringer, John Michael
6
McNett, Jeanne M.
4
McCulloch, Wendell H.
3
Baeza, Miguel A.
2
Frantz, Paul L.
2
Wang, Yong Jian
2
Axinn, Catherine Nancy
1
Campos, Luísa Antunes Garcia de
1
Cruthirds, Kevin W.
1
Hernandez, Monica D.
1
Vicdan, Handan
1
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Published in...
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Competitiveness review : an international business journal incorporating Journal of global competitiveness
1
International journal of entrepreneurship and small business
1
The international review of retail, distribution and consumer research
1
Transnational corporations : investment and development
1
Source
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ECONIS (ZBW)
10
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1
Empirical investigation on the magnitude of job offshoring from an organizational contingency perspective : implications for the American work force
Wang, Yong Jian
;
Cruthirds, Kevin W.
;
Baeza, Miguel A.
- In:
Competitiveness review : an international business …
20
(
2010
)
4
,
pp. 322-332
Persistent link: https://www.econbiz.de/10008652151
Saved in:
2
The internationalisation pattern of traditional Brazilian footwear manufacturers : a qualitative analysis
Campos, Luísa Antunes Garcia de
;
Axinn, Catherine Nancy
; …
- In:
International journal of entrepreneurship and small business
26
(
2016
)
1
,
pp. 71-83
Persistent link: https://www.econbiz.de/10011563815
Saved in:
3
Reassessing the link between political stability and expropriation propensity
Minor, Michael
- In:
Transnational corporations : investment and development
2
(
1993
)
2
,
pp. 87-97
Persistent link: https://www.econbiz.de/10001155964
Saved in:
4
Rethinking flow : qualitative insights from Mexican cross-border shopping
Hernandez, Monica D.
;
Vicdan, Handan
- In:
The international review of retail, distribution and …
24
(
2014
)
3
,
pp. 347-360
Persistent link: https://www.econbiz.de/10010366987
Saved in:
5
International business : the challenge of global competition
Ball, Donald A.
;
McCulloch, Wendell H.
;
Frantz, Paul L.
; …
-
2006
-
10. ed.
Persistent link: https://www.econbiz.de/10002404890
Saved in:
6
International business : the challenge of global competition
Ball, Donald A.
;
McCulloch, Wendell H.
;
Geringer, John …
-
2008
-
11. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003399111
Saved in:
7
International business : the challenge of global competition
Ball, Donald A.
;
Geringer, John Michael
;
Minor, Michael
; …
-
2010
-
12th ed.
Persistent link: https://www.econbiz.de/10003782043
Saved in:
8
International business
Geringer, John Michael
;
McNett, Jeanne M.
;
Minor, Michael
; …
-
2016
-
1st edition
Persistent link: https://www.econbiz.de/10011422352
Saved in:
9
International business : the challenge of global competition
Ball, Donald A.
;
Geringer, John Michael
;
McNett, Jeanne M.
-
2013
-
13th ed
Persistent link: https://www.econbiz.de/10009683953
Saved in:
10
International business : the challenge of global competition
Ball, Donald A.
;
McCulloch, Wendell H.
;
Frantz, Paul L.
; …
-
2002
-
8. ed
Persistent link: https://www.econbiz.de/10013468882
Saved in:
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