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~subject:"Multinationales Unternehmen"
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Multinationales Unternehmen
Consumer behaviour
26
Konsumentenverhalten
22
Transnational corporation
9
International marketing
8
Internationales Marketing
8
USA
8
Advertising effects
7
Internet marketing
7
Online-Marketing
7
United States
7
Welt
7
Werbewirkung
7
World
7
Brand management
6
Computerspiel
6
Cross-cultural management
6
Interkulturelles Management
6
Markenführung
6
Video game
6
Advertising
5
Brand
5
Brand image
5
Customer satisfaction
5
Globalization
5
International business research
5
Internationale Betriebswirtschaftslehre
5
Markenartikel
5
China
4
Cultural identity
4
Emotion
4
Globalisierung
4
Kulturelle Identität
4
Markenimage
4
Mexico
4
Perception
4
Social Web
4
Social web
4
Wahrnehmung
4
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English
9
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Minor, Michael
8
Ball, Donald A.
6
Geringer, John Michael
6
McNett, Jeanne M.
4
McCulloch, Wendell H.
3
Frantz, Paul L.
2
Hernandez, Monica D.
1
Vicdan, Handan
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The international review of retail, distribution and consumer research
1
Transnational corporations : investment and development
1
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ECONIS (ZBW)
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1
Rethinking flow : qualitative insights from Mexican cross-border shopping
Hernandez, Monica D.
;
Vicdan, Handan
- In:
The international review of retail, distribution and …
24
(
2014
)
3
,
pp. 347-360
Persistent link: https://www.econbiz.de/10010366987
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2
Reassessing the link between political stability and expropriation propensity
Minor, Michael
- In:
Transnational corporations : investment and development
2
(
1993
)
2
,
pp. 87-97
Persistent link: https://www.econbiz.de/10001155964
Saved in:
3
International business : the challenge of global competition
Ball, Donald A.
;
McCulloch, Wendell H.
;
Frantz, Paul L.
; …
-
2006
-
10. ed.
Persistent link: https://www.econbiz.de/10002404890
Saved in:
4
International business : the challenge of global competition
Ball, Donald A.
;
McCulloch, Wendell H.
;
Geringer, John …
-
2008
-
11. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003399111
Saved in:
5
International business : the challenge of global competition
Ball, Donald A.
;
Geringer, John Michael
;
Minor, Michael
; …
-
2010
-
12th ed.
Persistent link: https://www.econbiz.de/10003782043
Saved in:
6
International business
Geringer, John Michael
;
McNett, Jeanne M.
;
Minor, Michael
; …
-
2016
-
1st edition
Persistent link: https://www.econbiz.de/10011422352
Saved in:
7
International business : the challenge of global competition
Ball, Donald A.
;
Geringer, John Michael
;
McNett, Jeanne M.
-
2013
-
13th ed
Persistent link: https://www.econbiz.de/10009683953
Saved in:
8
International business : the challenge of global competition
Ball, Donald A.
;
McCulloch, Wendell H.
;
Frantz, Paul L.
; …
-
2002
-
8. ed
Persistent link: https://www.econbiz.de/10013468882
Saved in:
9
Explaining changes in the propensity of developing countries to expropriate foreign direct investments
Minor, Michael
-
1987
Persistent link: https://www.econbiz.de/10000827833
Saved in:
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