This assessment examines the global marketing strategy of Tata Motors, India's largest automobile company established in 1945. With over 4 million Tata vehicles in use in India, Tata Motors is the leader in commercial vehicles and the second largest in passenger vehicles. It is also the world's...

The article analyses the influence of spouse's cultural intelligence (CQ) on behaviour in a foreign national culture. Plenty of publications on expatriate managers exist but hardly any paper covers the impact of spouses on successful expatriation. The authors hypothesised that a high CQ of the...