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Theories of internationalisation and their impact on market entry
Whitelock, Jeryl - 2008
Persistent link: https://www.econbiz.de/10003655217
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International market entry : the impact of competitor environment and source of information
Whitelock, Jeryl - 1996
Persistent link: https://www.econbiz.de/10001328796
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The implementation of international advertising strategies : an exploratory study in Latin America
Fastoso, Fernando; Whitelock, Jeryl - In: International marketing review 29 (2012) 3, pp. 313-335
Persistent link: https://www.econbiz.de/10009569998