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~subject:"Multinationales Unternehmen"
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Multinationales Unternehmen
Consumer behaviour
15
Konsumentenverhalten
14
Beziehungsmarketing
9
Relationship marketing
9
Saudi Arabia
8
Social network
8
Soziales Netzwerk
8
China
7
Brand management
6
Brand image
5
Confidence
5
Lieferantenmanagement
5
Markenführung
5
Saudi-Arabien
5
Social Web
5
Social web
5
Supplier relationship management
5
Vertrauen
5
Customer satisfaction
4
Guanxi
4
Trust
4
B-to-B-Marketing
3
Brand
3
Business network
3
Business-to-business marketing
3
Cultural identity
3
Einzelhandel
3
Et-Moone
3
Internet marketing
3
Kulturelle Identität
3
Kundenzufriedenheit
3
Loyalty
3
Markenimage
3
Marketing management
3
Marketingmanagement
3
Middle East
3
Mittlerer Osten
3
Online-Marketing
3
Retail trade
3
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English
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Abosag, Ibrahim
3
Ghauri, Pervez N.
1
Heucher, Katrin
1
Khan, Hina
1
Khan, Huda
1
Kwak, Jooyoung
1
Lee, Joong-woo
1
Schrage, Stephanie
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International business review : the official journal of the European International Business Academy
1
Journal of international management
1
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ECONIS (ZBW)
3
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Examining the efficacy of non-market and market driving activities of B2B international firms
Khan, Huda
;
Khan, Hina
;
Abosag, Ibrahim
;
Ghauri, Pervez N.
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 97-108
Persistent link: https://www.econbiz.de/10014369281
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2
The role of networking and commitment in foreign market entry process : multinational corporations in the Chinese automobile industry
Lee, Joong-woo
;
Abosag, Ibrahim
;
Kwak, Jooyoung
- In:
International business review : the official journal of …
21
(
2012
)
1
,
pp. 27-39
Persistent link: https://www.econbiz.de/10009488321
Saved in:
3
When global is not enough : applying a paradox lens to sustainability transitions in interorganizational systems
Heucher, Katrin
;
Schrage, Stephanie
;
Abosag, Ibrahim
- In:
Journal of international management
30
(
2024
)
5
,
pp. 1-25
Persistent link: https://www.econbiz.de/10015107877
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