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~subject:"Multinationales Unternehmen"
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Multinationales Unternehmen
Consumer behaviour
16
International marketing
16
Internationales Marketing
16
Konsumentenverhalten
14
Designation of origin
11
Herkunftsbezeichnung
11
Brand image
8
Markenimage
8
USA
8
United States
8
Brand
6
Brand management
6
Country of origin
6
Cultural identity
6
Kulturelle Identität
6
Markenartikel
6
Markenführung
6
Welt
6
World
6
B-to-B-Marketing
5
Business-to-business marketing
5
Firm performance
5
Innovation
5
Salespeople
5
Selling
5
Unternehmenserfolg
5
Verkauf
5
Verkaufspersonal
5
Beziehungsmarketing
4
China
4
Cross-cultural management
4
Customer integration
4
Dienstleistungssektor
4
Kundenintegration
4
New product development
4
Personality psychology
4
Persönlichkeitspsychologie
4
Produktentwicklung
4
Relationship marketing
4
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English
4
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Magnusson, Peter
4
Zdravkovic, Srdan
2
Alvarado-Vargas, Marcelo J.
1
Amine, Lyn S.
1
Baack, Daniel W.
1
Geleilate, José Mauricio Galli
1
Parente, Ronaldo Couto
1
Schuster, Anja
1
Staub, Karin M.
1
Taras, Vas
1
Westjohn, Stanford A.
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International business review : the official journal of the European International Business Academy
1
International marketing review
1
Journal of international management
1
Management international review : mir ; journal of international business
1
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ECONIS (ZBW)
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An examination of the interplay between corporate social responsibility, the brand's home country, and consumer global identification
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
32
(
2015
)
6
,
pp. 663-685
Persistent link: https://www.econbiz.de/10011517593
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2
A process-based explanation of the psychic distance paradox : evidence from global virtual teams
Magnusson, Peter
;
Schuster, Anja
;
Taras, Vas
- In:
Management international review : mir ; journal of …
54
(
2014
)
3
,
pp. 283-306
Persistent link: https://www.econbiz.de/10010375385
Saved in:
3
Meta-analysis of cultural differences: another slice at the apple
Magnusson, Peter
;
Baack, Daniel W.
;
Zdravkovic, Srdan
; …
- In:
International business review : the official journal of …
17
(
2008
)
5
,
pp. 520-532
Persistent link: https://www.econbiz.de/10003771633
Saved in:
4
Home country institutional effects on the multinationality-performance relationship : a comparison between emerging and developed market multinationals
Geleilate, José Mauricio Galli
;
Magnusson, Peter
; …
- In:
Journal of international management
22
(
2016
)
4
,
pp. 380-402
Persistent link: https://www.econbiz.de/10011628943
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