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~subject:"Multinationales Unternehmen"
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Multinationales Unternehmen
Consumer behaviour
22
Konsumentenverhalten
18
Designation of origin
16
Herkunftsbezeichnung
16
International marketing
15
Internationales Marketing
14
Welt
13
World
13
Brand image
12
Markenimage
12
Human Resource Management
10
Personalmanagement
10
Cultural identity
8
Globalization
8
Kulturelle Identität
8
National culture
8
Nationalkultur
8
Transnational corporation
8
Brand management
7
International market entry
7
Internationaler Markteintritt
7
Markenführung
7
Auslandsinvestition
6
Culture
6
Foreign investment
6
Globalisierung
6
International market segmentation
6
Internationale Marktsegmentierung
6
Marketing
6
Place marketing
6
Standortmarketing
6
Tourism
6
Arbeitsbeziehungen
5
Brand
5
Country image
5
Destination management
5
Destinationsmanagement
5
Employment relations
5
Markenartikel
5
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Undetermined
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Article
6
Book / Working Paper
2
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Article in journal
5
Aufsatz in Zeitschrift
5
Collection of articles of several authors
2
Graue Literatur
2
Non-commercial literature
2
Sammelwerk
2
Arbeitspapier
1
Aufsatz im Buch
1
Book section
1
Conference proceedings
1
Konferenzschrift
1
Working Paper
1
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Language
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English
8
Author
All
Papadopoulos, Nicolas
4
Szamosi, Leslie T.
4
Serafini, Giovanni O.
2
Bitzenis, Aristidis P.
1
Cooke, Fang Lee
1
El Banna, Alia
1
Hamzaoui-Essoussi, Leila
1
Hood, Neil
1
Jansen, Derek
1
Peters, Ewen
1
Psychogios, Alexandros G.
1
Wood, Geoffrey
1
Young, Stephen
1
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Institution
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School of Business <Ottawa> / International Business Study Group
1
Workshop on International Marketing Strategy <1985, Brüssel>
1
Published in...
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Comparative capitalism and the transitional periphery : firm centred perspectives
1
Dimensions of international business
1
European management journal
1
Human resource management journal
1
Institute report / European Institute for Advanced Studies in Management
1
International business review : the official journal of the European International Business Academy
1
Journal of East-West business
1
The journal of product & brand management
1
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ECONIS (ZBW)
8
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1
The role of free zones in international strategy
Papadopoulos, Nicolas
- In:
European management journal
5
(
1987
)
2
,
pp. 112-120
Persistent link: https://www.econbiz.de/10001076814
Saved in:
2
Proceedings of the Workshop on International Marketing Strategy : held in EIASM, Brussels, December 12 - 13, 1985
Papadopoulos, Nicolas
(
contributor
)
-
1986
Persistent link: https://www.econbiz.de/10000694250
Saved in:
3
Multinational enterprises and regional economic development
Young, Stephen
-
1994
Persistent link: https://www.econbiz.de/10000973369
Saved in:
4
Nation branding for foreign direct investment : an Integrative review and directions for research and strategy
Papadopoulos, Nicolas
;
Hamzaoui-Essoussi, Leila
;
El …
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 615-628
Persistent link: https://www.econbiz.de/10011616245
Saved in:
5
Entry modes and the determinants of foreign direct investment in a European Union accession country : the case of Albania
Bitzenis, Aristidis P.
;
Szamosi, Leslie T.
- In:
Journal of East-West business
15
(
2009
)
3/4
,
pp. 189-209
Persistent link: https://www.econbiz.de/10003934040
Saved in:
6
Guest editorial: HRM in emergent market economies : evidence and implications from Europe
Cooke, Fang Lee
;
Wood, Geoffrey
;
Psychogios, Alexandros G.
- In:
Human resource management journal
21
(
2011
)
4
,
pp. 368-378
Persistent link: https://www.econbiz.de/10009693098
Saved in:
7
Five star hotels of a multinational enterprise in countries of the transitional periphery : a case study in human resources management
Serafini, Giovanni O.
;
Szamosi, Leslie T.
- In:
International business review : the official journal of …
24
(
2015
)
6
,
pp. 972-983
Persistent link: https://www.econbiz.de/10011407679
Saved in:
8
The application of MNC HR policies and practices in the luxury hotel industry : differences and similarities between transitional periphery versus developed economies
Serafini, Giovanni O.
;
Szamosi, Leslie T.
- In:
Comparative capitalism and the transitional periphery : …
,
(pp. 173-185)
.
2018
Persistent link: https://www.econbiz.de/10011992819
Saved in:
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