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A multi-level investigation of international marketing projects : the roles of experiential knowledge and creativity on performance
Suh, Taewon; Bae, Mueun; Zhao, Hongxin; Kim, Seung H.; … - In: Industrial marketing management : the international … 39 (2010) 2, pp. 211-220
Persistent link: https://www.econbiz.de/10003956061
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Internal audience segmentation and diversity in internal communication
Suh, Taewon; Lee, Jaehun - In: Corporate communications : an international journal 21 (2016) 4, pp. 450-464
Persistent link: https://www.econbiz.de/10011626261
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Foreign firms' brand extensions in a host market : strategic factors in international branding strategy
Xie, Yu Henry - In: Journal of marketing theory and practice 20 (2012) 1, pp. 105-118
Persistent link: https://www.econbiz.de/10009509169
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On the determinants of post-entry strategic positioning of foreign firms in a host market : a "strategy tripod" perspective
Xie, Yu Henry; Zhao, Hongxin John; Xie, Qian Jane; … - In: International business review : the official journal of … 20 (2011) 4, pp. 477-490
Persistent link: https://www.econbiz.de/10009234789