"The challenges faced by Latin American multinational companies, or multilatinas, often require unique strategies tailored to a demanding global environment. This book studies the strategies of internationalism exercised by large multilatinas, offering the first systematic, quantitative effort...

Cover -- Half-title -- Title page -- Copyright information -- Table of contents -- List of contributors -- Acknowledgements -- Introduction -- Part I -- 1 Multilatinas â where do we find them? -- Identifying multilatinas -- Unit of analysis -- Strategising about internationalisation --...

The challenges faced by Latin American multinational companies, or multilatinas, often require unique strategies tailored to a demanding global environment. This book studies the strategies of internationalism exercised by large multilatinas, offering the first systematic, quantitative effort to...