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~subject:"Multinationales Unternehmen"
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Multinationales Unternehmen
China
15
Consumer behaviour
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Konsumentenverhalten
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Auslandsinvestition
5
Brand image
5
Brand management
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Foreign investment
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Knowledge transfer
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Markenführung
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Markenimage
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Wissenstransfer
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Brand
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Confidence
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Innovation
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Markenartikel
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Transnational corporation
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Vertrauen
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Allocation schemes
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Beziehungsmarketing
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Climate change
3
Holiday behaviour
3
Innovation management
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Innovationsmanagement
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Lieferkette
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Relationship marketing
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Spillover effect
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Spillover-Effekt
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Supply chain
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Theorie
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Theory
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Urlaubsverhalten
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Agency theory
2
Brand loyalty
2
Brand trust
2
Digital platform
2
Digitale Plattform
2
Einzelhandel
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Environmental management
2
Financial investment
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Guo, Rui
4
Ning, Lutao
3
Chen, Kaihua
1
Hu, Tiancheng
1
Kong, Qunxi
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Shi, Lifang
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Sui, Xiuping
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Wang, Yang
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Zhang, Dongyang
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Zhou, Shimin
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Economic modelling
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Research in international business and finance
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Technology analysis & strategic management
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ECONIS (ZBW)
4
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Home-country environment and firms' outward foreign direct investment decision : evidence from Chinese firms
Kong, Qunxi
;
Guo, Rui
;
Wang, Yang
;
Sui, Xiuping
;
Zhou, …
- In:
Economic modelling
85
(
2020
),
pp. 390-399
Persistent link: https://www.econbiz.de/10012210692
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2
Intangible assets and foreign ownership in international joint ventures : the moderating role of related and unrelated industrial agglomeration
Hu, Tiancheng
;
Guo, Rui
;
Ning, Lutao
- In:
Research in international business and finance
61
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014246626
Saved in:
3
Does FDI bring knowledge externalities for host country firms to develop complex technologies? : the catalytic role of overseas returnee clustering structures
Ning, Lutao
;
Guo, Rui
;
Chen, Kaihua
- In:
Research policy : policy, management and economic …
52
(
2023
)
6
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014318153
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4
FDI knowledge spillovers and returnees' repatriation speed and irregularity : evidence from Chinese high-tech firms
Guo, Rui
;
Zhang, Dongyang
;
Shi, Lifang
;
Ning, Lutao
- In:
Technology analysis & strategic management
35
(
2023
)
12
,
pp. 1560-1573
Persistent link: https://www.econbiz.de/10014450035
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