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~subject:"Multinationales Unternehmen"
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Multinationales Unternehmen
Consumer behaviour
14
Konsumentenverhalten
11
Brand
8
Markenartikel
8
Brand image
7
Designation of origin
7
Herkunftsbezeichnung
7
Markenimage
7
Brand management
6
Country of origin
6
Markenführung
6
International marketing
5
Internationales Marketing
5
USA
4
United States
4
Corporate social responsibility
3
Advertising effects
2
Auslandsaufenthalt
2
Brand origin recognition accuracy
2
Corporate Social Responsibility
2
Country equity
2
Croatia
2
Cross-cultural management
2
Cultural identity
2
Einzelhandel
2
Expatriate assignment
2
Food
2
Global branding
2
Global identity
2
Information avoidance
2
Interkulturelles Management
2
Kroatien
2
Kulturelle Identität
2
Lebensmittel
2
Personality psychology
2
Persönlichkeitspsychologie
2
Premium brands
2
Price transparency
2
Retail trade
2
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English
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Magnusson, Peter
2
Zdravkovic, Srdan
2
Amine, Lyn S.
1
Baack, Daniel W.
1
Staub, Karin M.
1
Westjohn, Stanford A.
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International business review : the official journal of the European International Business Academy
1
International marketing review
1
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ECONIS (ZBW)
2
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Meta-analysis of cultural differences: another slice at the apple
Magnusson, Peter
;
Baack, Daniel W.
;
Zdravkovic, Srdan
; …
- In:
International business review : the official journal of …
17
(
2008
)
5
,
pp. 520-532
Persistent link: https://www.econbiz.de/10003771633
Saved in:
2
An examination of the interplay between corporate social responsibility, the brand's home country, and consumer global identification
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
32
(
2015
)
6
,
pp. 663-685
Persistent link: https://www.econbiz.de/10011517593
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