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How global brands incorporating local cultural elements increase consumer purchase likelihood : an empirical study in China
He, Jiaxun; Wang, Cheng Lu - In: International marketing review 34 (2017) 4, pp. 463-479
Persistent link: https://www.econbiz.de/10011760480
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The determinants and performance of early internationalizing firms : a literature review and research agenda
Jiang, Guohua; Kotabe, Masaaki; Zhang, Feng; Hao, Andy W.; … - In: International business review : the official journal of … 29 (2020) 4, pp. 1-14
Persistent link: https://www.econbiz.de/10012303637
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Business networking and innovation of Asian enterprises in Western countries : the moderation of institutional distance
Wang, Cheng Lu; Chung, Henry F. L. - In: Industrial marketing management : the international … 88 (2020), pp. 152-162
Persistent link: https://www.econbiz.de/10012285345
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How and when do exporters benefit from an international adaptation strategy? : the moderating effect of formal and informal institutional distance
Gao, Jie; Wang, Tao; Jia, Yu; Wang, Cheng Lu - In: International marketing review 39 (2022) 6, pp. 1390-1416
Persistent link: https://www.econbiz.de/10013455468
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Does internationalization matter for corporate social performance of Chinese firms?
Wu, Renhong; Kim, Minho - In: The journal of corporate accounting & finance 34 (2023) 1, pp. 91-100
Persistent link: https://www.econbiz.de/10014279405
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Earliness of internationalization and performance outcomes : exploring the moderating effects of venture age and international commitment
Zhou, Lianxi; Wu, Aiqi - In: Journal of world business : JWB 49 (2014) 1, pp. 132-142
Persistent link: https://www.econbiz.de/10010236441
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Market knowledge development of indigenous Chinese firms for overseas expansion : insights from marketing ambidexterity perspective
Xu, Hui; Feng, Yongchun; Zhou, Lianxi - In: Asian businesses in a turbulent environment : …, (pp. 115-141). 2016
Persistent link: https://www.econbiz.de/10011485392
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Special issue: the creation and capture of entrepreneurial opportunities across national borders
Knight, Gary (ed.); Liesch, Peter Wayne (ed.);  … - 2018
Persistent link: https://www.econbiz.de/10011864157
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Understanding earliness of internationalization and its impact on postentry geographic diversity of international young ventures
Wu, Aiqi; Zhou, Lianxi - In: Journal of international marketing 26 (2018) 2, pp. 62-79
Persistent link: https://www.econbiz.de/10011879489
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Enhancing the learning advantages of newness : the role of internal social capital in the international performance of young entrepreneurial firms
Bai, Wensong; Liu, Runqian; Zhou, Lianxi - In: Journal of international management 26 (2020) 2, pp. 1-18
Persistent link: https://www.econbiz.de/10012296824